You’ve got to Bleach It! Get a cool platinum look with got2b Bleach It! got2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula which allows for an easy and even application onto your hair. This product includes our Kick Brass Purple Mask, an anti-brass purple mask which will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Be whoever you want 2b and go platinum with got2b Bleach It! We recommend this shade for hair colors ranging from light blond to medium brown. Be whoever you want 2b with got2b Bleach It!

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- Lightenens up to 8 levels

- Gel formula for easy application

- Integration of Plex technology for better care and less hair damage

- Includes an Anti-brass purple mask

- Icy cool platinum for head-turning looks

Color Cream: Aqua (water), Octyldodecanol, Ammonium Hydroxide, Xantham Gum, Sodium Gluceptate, Bis-cetearyl Amodimethicone, Cellulose Gum, Sodium Laureth Sulfate, Ammonium Sulfate, Fragrance, Etidronic Acid, Linalool, Citronellol, Benzyl Alcohol, Ci 77007 (ultramarines)

PREPARATION Before starting the application, place a clothing protection and a watch nearby so that you can monitor the application time. Put on the gloves supplied. got2b Bleach It is to be used on dry, unwashed hair. Remove the protection cap from the applicator bottle. Read and remove the paper board sleeve from the bottleneck. Screw the application tip onto the applicator bottle to unseal the plug by pushing it into the applicator bottle. Remove application tip from applicator bottle. Cut the booster sachet along the dotted line. Put the whole content of the booster sachet 1) into the applicator bottle. Now open the Lightening Creme Tube 2) and pierce it with the reverse side of the cap. Squeeze the whole content of the tube into the applicator bottle. Screw applicator bottle as firmly as possible. Start mixing by rolling applicator bottle horizontally in your hands. Then shake it vigorously vertically until all components are thoroughly mixed and have turned into a smooth creme. Please consider that the applicator bottle contains a special system for degasification to reduce overpressure. Therefore, it could be possible that small droplets will be formed at the bottle neck. Unscrew the upper part and start with the application immediately. ATTENTION – Open applicator bottle immediately after mixing by removing upper part of the application tip as development of oxygen can cause foaming or overpressure. – In no instance should you rescrew the tip back onto the applicator bottle, even if the product foams over. – After mixing, start immediately (wait no longer than 2–3 min) with applying the mixture. When using 2 packs, first mix 1 product and use it completely. Only then open the second pack and use it immediately. – Always use the whole lightening mixture at once. Do not keep any unused product. Do not leave the mixture in a closed bottle as it may expand and burst or cause spillage while opening. – IF MIXTURE GETS INTO YOUR EYE, FLUSH IMMEDIATELY WITH A LARGE AMOUNT OF LUKEWARM WATER AND SEEK MEDICAL ADVICE. APPLICATION To ensure an even consistency, discharge the tip volume before starting the application. Then apply the mixture directly from the applicator bottle on dry, not pre-washed hair. 1. 1ST TIME APPLICATION: This method is recommended if: – you are lightening your hair permanently for the first time. – your previous lightening completely grown out. Keep the protective clothing and the gloves on. Immediately apply the prepared lightening mixture strand after strand on the whole hair and distribute it evenly to ensure all hair is evenly covered. Leave to develop 30–45 minutes. 2. ROOT REGROWTH APPLICATION: This method is recommended if your hair is lightened permanently and a regrowth is visible. Keep the protective clothing and the gloves on. Part a section of your hair using the tip of the applicator bottle. Apply the mixture along the parting by distributing it on the roots with your fingertips. Repeat this procedure for the whole regrowth area. Ensure all regrowth is evenly covered. Leave the mixture on for 30 to 45 minutes until the whole regrowth shows nearly the same lightening result as the rest of the hair. If necessary, dampen ends and spread mixture onto the rest of the hair. Then work it gently in to ensure even distribution and leave mixture for another 2–5 minutes. For an optimal lightening result the processing time should not be shortened. To determine the correct processing time, please check it during application: – Put on gloves again. – After 25 minutes, wipe a single thin strand of hair clear in order to check the level of lightening achieved. To achieve a lighter result, apply the mixture from the surrounding hair onto the same strand and increase the processing time. Please note that the darker your natural hair color is, the more processing time is required to achieve a lighter result (but the processing time should not exceed 45 minutes).  At the end of the processing time, rinse your hair with warm water and work into a lather; then rinse until it runs clear wearing the protective gloves. CONDITION Before conditioning your hair, put the gloves on. Apply the color after treatment on your towel-dry hair and comb it to ensure an even application. Leave it for up to 3 minutes and wash out. It will leave your hair noticeably smooth and with nice cool blond.