2 in 1 tingle.

You never know when opportunity will strike, so you need to smell your best whenever, wherever. Relax. At AXE, we got you. AXE Phoenix 2-in-1 shampoo & conditioner gives your hair a deep clean and condition. All. In. One. Refreshing, effortless and irresistibly minty, wash in and let the crushed mint and rosemary do its thing, leaving your hair clean, soft and smelling 100% ready.

Same great AXE hair care, fresh new look. But what’s on the inside matters too. Our 100% plant-based moisturizers keep your hair feeling irresistibly soft, naturally. All day, all night – no matter what, you’re ready.

Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.

At AXE, we believe that one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you’re smelling your absolute best.

From our body sprays to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game.

Welcome to the future. It smells amazing.

New and upgraded AXE. Smell ready.

Water, Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Fragrance, Sodium Benzoate, Carbomer, Propylene Glycol, Ppg-9, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tea-dodecylbenzenesulfonate, Disodium Edta, Benzyl Salicylate, Limonene, Linalool, Mica (ci 77019), Titanium Dioxide (ci 77891), Blue 1 (ci 42090)